Who Are You Publishing You Book With?
Publishing a book is only a beginning to the next book which you will write. However, the one part of publishing process that writers tend to gloss over is choosing a publisher. The fact is, there are a lot of…
When You Self-Publish a Book Should You Review Other Books?
Self-publishing a book anywhere, either with CreateSpace or Lulu or even with Author Solutions, means that you will have to get readers to read and review your book. Reviewing books is an important part of your marketing plan. If you…
Laying It All On The Line
What I learned about marketing myself from McMaster Medical School This past weekend I was privileged to be invited to interview for McMaster Medical School in…
Does Marketing and Pricing Your Book Right Equal Sales?
People have to like your nice new lovely book — not just say that they like it, but actually buy it, and if they don’t buy it you won’t make money. (Maybe it’s more likely that you would like them to…
To Market, to Market… to Sell a Fat Book!
So you think you have an idea that can sell? So do millions of people every year. So why is the proportion of successful entrepreneurial ventures so low? One word: Laziness. When we are hit with that genuine and…
How To Promote Your Book, Without Losing Your Shirt!
In Search of The Lost Ones The purpose of book promotion is to get people interested enough in your book that they go out and buy a copy of it from whichever bookstore you sell your book. If you have…
Marketing Your Book Using Winnie the Pooh as a Guide
How are marketing and Winnie the Pooh linked? They don’t seem to have anything in common and most people won’t think of it as being something they would need to know. However, the classic book Winnie-the-Pooh has a lot to…
(SMART)keting
This week when I was asking some people about what qualities they look for in a marketing or advertising campaign, it was no surprise that a lot of the same answers came up (and…
