Let’s keep it simple. What are a few dos
and don’ts a writer should consider when promoting their book?
Do make time for your book – even if after the extensive writing,
editing, and publishing process you are likely sick of reading it. If you can
find new ways to read your book, then your readers will be able to as well. That gives your book staying power.
Don’t leave promoting your book to the last minute. Be
sure to start promoting your book in anticipation for its release. Some
of the best promotion for release of anything (be it a CD, new television show,
movie, or BOOK) happens beforehand and gets people excited about its release so that you achieve the
maximum possible initial outreach and sales of your book.
Do find a way to update potential and current readers on release dates,
news and information related to the content of your book, and future projects.
This keeps both you and your book relevant.
Don’t promote with lies or half-truths. At one point in time, fabricating
reviews or exaggerating topics in your promotional material for your book to
appeal to mainstream audiences was a fairly innocent and successful practice.
Think how well war propaganda worked! This however is an age where communicating
to large populations is readily possible and the truth will surface eventually.
When it does, the worst thing for your book and your career as a writer is to
have your integrity called into question.
Do find new and quirky ways of promoting your book. The usual promotion like leaflets and reviews are extremely but try and stand out by finding new, more unique ways to promote yourself. Try things like bouncy balls or even Promotional Umbrellas to make yourself more memorable! Finding different ways of promoting your book can often make more people want to buy it, as they can see that you are going above and beyond to promote your product. You might want to take a look at some Promotional Signs that are cheap and place them at a variety of locations as a way of building up hype for your book.
Don’t ignore reviews. If you see a bad review then don’t ignore it as one bad review, take in the things it has said and develop on those points. Remember that nothing is perfect.
Do focus on and understand the needs of your target audience. For
example, if your book is about war and military strategies, your promotional
energies should not be focused on homemakers and/or young children. Promoting
your book is an involved and tedious process, so if you want it to be efficient
and lucrative, understanding your target audience makes the best use of your
time with the highest possible return. There are a number of different ways to gather market research from your audience. One being, a card slipped into a book to send back off to get feedback once they’ve read the book or another could be attending a book based trade event where you can experience first hand what people are thinking about your book. It is important though to make sure your stand is easily recognisable and will appeal to a wide audience to drive more sales. You should have a look into custom exhibit displays to ensure you can stand out from the crowd.
Don’t ever assume that your book will do the work for you. It’s been
repeated in a few posts now, and that is because it is the most important
point, yet it is among the most common errors made by newly-published authors. Be active
with the tips you find here and in other sources so that your book can have
longevity and you can reach as many people as possible!
photo taken from: sunningdaledentalblog.files.wordpress.com