You’re about to have a book published. Are you ready for this event?
You might be thinking at the moment, the book is finished, it’s been edited, it’s been re-edited and then it’s been looked over by others, and the cover looks great and it’s all done. There aren’t many mistakes, and for the most part you will need to market it to your network for the next while to increase your sales and visibility. It’s easy right?
There is more to a book than simply getting your book published. If you’re a self-published author, there is the challenge of maintaining and updating a website. The challenge of making sure you are on Twitter, Facebook and any other social media you can find. Then it’s writing on your blog, becoming a well known leader in your field, doing webinars, book signings, writing another book and doing it all over again. If you have a contract with a traditional publisher, you’ll still have to think long term.
It’s your book.
|It’s your book|
The same as it’s your blog, your writing, your life. If you got this far, what else can challenge you? The greatest enemy of them all: TIME. You’ve got only so much of it and long term a book can soar and fall just like a writer, and you have to have income to continue. The fact you might need a team is also something you will have to research and ask questions about.
1) How can I lead a team, and still be an author?
2) How do I build a business that will make money for myself and my team?
3) Do I have a long term plan?
4) What challenges in book sales might I face as a self-published author, and what goals should I set for myself, and then to my team to compliment these goals?
A long term challenge is keeping your book and your career moving forward. Some books have short life spans. Others can have a longer one, with just small touches to build on them. Others with the right touch, and some social media magic you can sell more of your book to larger networks.
Some challenges come from lack of marketing “know how”. Sometimes it’s funny how much you can learn from mistakes if you are willing. Part of the problem is you. People don’t see you as a leader in the particular niche of the author world. Although some writers will say they don’t do much Twitter or Facebook or blogging, the fact remains if you are reading their social media, and a blog is a type of social media, than they are. The challenge is to see the large bit of work which goes on behind the scenes.
A long term challenge is the art of moving. The more effort you put into building a writing career the better the chances of more income, and more books. However, when it takes on average 3 years to publish a good book, this must be factored in.