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Writing and Marketing and A Book

It is hard to begin to understand marketing, if of course you don’t know what you’re marketing in the first place. If you don’t then it can be costly in terms of frustration and in some cases money. Time of course is one thing you can’t forget. If it works and it is focus the results are fantastic.

For some marketing is this big thing: I’m marketing my blog, and my writing and my online work and….

The list can go on and on, but the point of the matter is the focus, because you see, you can’t market everything. I liken it to a basket, Get one basket and one large egg and care for it. The rest will follow.

People are naturally curious, I can take care of my blog, and then on my blog mention that I have a book, and write online articles, and if I’ve marketed the blog correctly, people will go from the blog to the online writing (Hubs) to my book.

If not, then they won’t. Simple as that.

So My Question for today is this: What is the most important thing for you to market right now?

3 Comments

  • Jill Edmondson

    Well, my first novel just came out a couple of weeks ago, so that's the most important thing for me to market right now.

    I did a lot of promotional stuff before the book hit the stores, and it seems to have paid off …

    I got a review in this weekend's Globe and Mail, so the pre-publicity must have helped.

    In terms of what I've been doing, I have pounded the pavement , as they say. I have visited bookstores and libraries, I have been a guest speaker at a creative writing class, I have become very involved in writers' groups.

    And of course, there's the Internet – Facebook, Twitter, and so on.

    Honestly, I have spent more time marketing the book than I did writing it. That's not necessarily a complaint – the promotional stuff is kind of fun.

    Cheers, Jill
    "Blood and Groom" is now in stores!
    http://www.jilledmondson.com

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